18
Sep
2006
DigiTimes: Samsung aims to ship over six million LCD TV units in 2006, up from two million in 2005.
The company has raised its forecast for the overall global market this year from 36 million units to 42 million, up significantly from nearly 20 million in 2005.
Although the 32-inch segment became the mainstream LCD TV size in 2005, the 40- and 46-inch segments will be the mainstream segments this year.
In addition to the LCD TV segment, Samsung expects to keep growing its PDP (plasma display panel) TV and DLP (digital light processing) TV segments.
Samsung has introduced a 102-inch PDP TV, an 82-inch LCD TV and a 71-inch DLP TV. The PDP TV market will reach ten million units this year while the DLP TV market will see several million units shipped. As a result, Samsung says that they will not exit either market in the short run.
TV sales are currently the major sales driving force of Samsung’ Digital Media Business. The segment accounted for 35% of its US$17.9 billion sales in 2005, followed by LCD monitors at 26%, printer and PC applications at 11% each and AV products at 9%.

