TWICE: Flat-panel TVs top the list of consumer electronics that affluent shoppers plan to buy in the next six months.
According to a new survey of affluent consumer electronics enthusiasts from Thomas, Townsend & Kent, 14.5% intend to buy a flat panel display this fall or winter, 13.7% will purchase a home theater system, and 10.4% will spend their money on a video gaming system.
Only 6.6% of the well-heeled respondents said they plan to buy a high definition DVD player.
Prior to purchase, these consumers will likely spend an average of 2.7 hours online and in retail stores researching their product options.
“In today’s marketplace, television manufacturers with a strong online presence and the ability to drive consumers to retail will be the big winners.” said Roy Weiss, executive VP of TTK.