Phonemag: ComScore Networks, a leader in global digital media measurement, released the inaugural findings of the comScore Mobile Tracking Study, which reveals significant differences in the way that Europeans and Americans use the Web on their mobile phones.
This innovative ongoing tracking study is designed to analyze and understand how consumers across six countries in Europe and America (U.S., France, Germany, Italy, Spain and the UK) access Internet content from their mobile phones. It shows that 29 percent of European Internet users within the aforementioned countries regularly access the Web from their mobile phones compared to only 19 percent in the U.S.
