Smarthouse: We were intrigued at first, but it turns out that Aussie company Arasor’s claims about Laser TV supplanting plasma TVs were a publicity stunt prior to them floating on the ASX stock exchange. Serveral US technology organisations have now also said they intend to sue Arasor for over $17.9 million dollars, relating to alleged loss of future profits and breach of the Trade Practices Act.
Arasor claimed recently that they are working with several major CE manufacturers including Mitsubishi whose Laser TV screen they demonstrated at the Sydney launch, however, many CE Companies are struggling to recall Arasor or the Laser TV technology.
Mitsubishi Australia claim that it was not invited to the Arasor Laser TV launch despite a Mitsubishi screen being used to demonstrate the Laser TV technology.
“The first we heard of the laser TV concept was when we read about it online in the Australian national media. One would have expected that the Managing Director of Mitsubishi would have been invited especially as the directors of Novalux and Arasor were in Australia announcing a TV breakthrough that involved Mitsubishi,” said Paul Caldarera, the national sales and marketing manager at Mitsubishi.
“We don’t know where they got the Mitsubishi screen from and no one in Mitsubishi seems to know anything about Laser TV,” he continued.
Arasor representatives when confronted with this claim did send us a copy of a Mitsubishi of North America press release that highlighted the inclusion of a Laser TV screen at a US event. It did not say that Mitsubishi would be manufacturing the Laser TV screen by 2007 as alleged by Arasor executives in Sydney.
Journalists attending the launch of the so called Laser TV were not allowed access to the inner workings of the demonstration Laser TV according to journalists who attended the event.