AVZombie: The image quality on Blu-ray and HD DVD discs is about to jump forward. So claims Thomson’s Technicolor Content Services division, which has just introduced a new H.264-based proprietary encoding system for next generation HD disc content authoring.
The so-called TIGER AVC, which has been co-developed by Thomson Corporate Research laboratories and Technicolor, is an HD video compression tool that employs 50 new patented algorithms which took more than a year to develop.
“Think of compression standards like a toolbox with hundreds of tools. We developed many new algorithms to get the quality we’re trying to achieve,” says Jeffrey Cooper, general manager for Thomson Corporate Research.
Thomson says not only will TIGER AVC deliver better picture quality for both Blu-ray and HD DVD but it will also use less disc space, leaving more room for audio codecs, special features and functionality.