Heise: According to a study entitled Global Tech Insight 2006 conducted by TNS Infratest, most Germans still tend to shy away from television and Internet on their cell phones. Only 14 percent of cell phone users use their mobile devices to surf the Internet, while only two percent use a TV function. In contrast, 16 percent listen to the radio over their mobiles. The study found that mobile phones are still most frequently used to make calls, write text messages, and take photos.When asked why they were not using other services such as mobile Internet, television, and radio, the majority of cell phone users stated that they did not need them or that the costs were either too high or too hard to understand. In addition, some of the people surveyed stated that the quality of images on mobile TV services was not sufficient.
On the other hand, the study found that there was great potential for multimedia functions on mobile phones. For instance, in addition to those who already listened to mobile radio, a further 22 percent of those surveyed stated that they were at least interested in the issue. Furthermore, 17 percent of those surveyed said that they were generally interested in surfing the Internet at some point in the future. A total of some 16,000 users of mobile phones between the ages of 16 and 49 were surveyed in 29 countries for this representative study.