RTO Online: Studio Canal, Universal, Toshiba and Microsoft have announced at CeBIT the formation of a new trade organization to promote HD DVD in Europe. The European HD DVD Promotional Group is the European counterpart to the North American HD DVD Promotional Group and completes the global promotion structure for HD DVD, working to educate consumers on the quality and value of the format.
The existing marketing campaign, which showcases HD DVD as “The Look and Sound of Perfect” will be used to highlight European perspectives, with the launch of country-specific pages the groups website.
The association and its member companies plan to back the campaign with promotions, and trade and consumer marketing through the 2007 Holiday season and into 2008. The campaign will promote the format and co-market HD DVD hardware.