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Bloomberg: Hitachi, Japan’s second-biggest plasma television maker, will spend about 3 billion yen (around €19 million) to make plasma televisions in Malaysia to meet demand in Australia and Southeast Asia and cut production costs.

The company plans to make 10,000 units a month starting April, Hitachi spokesman Masayuki Takeuchi said today, confirming an earlier report by the Nikkei newspaper. The Tokyo-based company will use the facilities of its optical devices subsidiary in the country to make 42-inch televisions, eventually expanding production to 50-inch screens, he said.

Hitachi joins rivals such as Panasonic, Toshiba and Sony in expanding television production overseas to meet demand as consumers choose flat-panel screens to replace bulkier conventional models. Global sales of plasma and liquid-crystal display televisions will gain 8 percent this year to $92 billion, industry researcher DisplaySearch said.

The company in October said it will spend about 8 billion yen to build a flat-panel television factory in the Czech Republic. The plant will begin production this summer with a monthly output of about 80,000 units.

itachi in October lowered its forecast for plasma TV shipments 20 percent to 800,000 units for the year ending March 31, 2007, citing slowing sales in the U.S. and China.

hitachi malaysia plasma

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