03
Apr
2007
Reuters: Apple and EMI’s landmark deal to sell EMI songs at higher audio qualities and stripped of copy protection on iTunes raises as many questions as it answers.
The agreement marks the first for one of the world’s most popular digital media retailer. It is also part of Apple CEO Steve Jobs’ call to dismantle restrictions on digital music to boost sales and allow media to be played on devices other than its iPod devices.
EMI will be making copy protection free music available at other online outlets in the coming weeks.
A couple of key points from the companies’ statements:
- Songs without digital rights management will cost 30 cents more.
- EMI’s wholesale pricing for premium single tracks will rise.
- EMI’s wholesale pricing for entire albums will remain the same.
- EMI music videos will be available on iTunes DRM-free at no price hike.
- iTunes consumers who have purchased copy protected songs can upgrade for 30 cents.
Here are a couple questions that come to mind:
- Do consumers care to pay a 30 percent premium for better quality and the ability to play their digital music on any player of choice?
- Will this stem piracy?
- Will other labels follow? Who’s next?
- What happened to Steve Jobs’ hard stance against variable pricing (excluding the Japanese iTunes store)?


It’s taken so long but now, even (one of) the Big Four realizes that DRM fails to prevent piracy yet succeeds at being an unnecessary nuisance for the vast majority of law abiding consumers.