TWICE: LG has kicked off its new global integrated marketing campaign for “Full HD 1080p” flat-panel TVs, which will carry the “Don’t Just Watch It, Live It” tag line.
The company’s first fully integrated marketing campaign commences today in the United States and will extend through the Christmas selling season. The effort will also roll out to more than 70 countries over the next month, the company said.
LG Electronics will invest about $25 million in the United States and substantially more globally to highlight its 1080p LCD and plasma HDTVs.
Key elements of the campaign include a series of broadcast, print, outdoor and online advertisements in three creative concepts all featuring an LG Red Couch, which “serves as a symbol of the consumers’ all-encompassing high-definition viewing experience,” according to a statement announcing the effort.