Telecommunications Industry News: The market for high-definition television sets continues to grow, according to a new study by the Consumer Electronics Association (CEA), but many HDTV owners haven’t yet subscribed to the higher-resolution video format.
The study, entitled “HDTV: You Have the Set, But Do You Have the Content” reveals that 30% of U.S. households now possess one or more HDTV sets, but only 44% of these actually receive high-definition programming.
Many of those who don’t get HDTV programming cite high subscription costs, and lack of interest in the technology, but there are also some HDTV owners who admit to being unsure whether or not they have HD programming.
“Consumers are satisfied overall with HDTV. But our studies indicate continued education is necessary to ensure consumers truly understand how to receive the full HD experience,” commented CEA Research Director, Joe Bates, in a statement.