Mobile Magazine: It looks like Nokia is getting with the times and realizing that online viral marketing is easily one of the biggest ways to build hype around your product. And now they’ve done it for the upcoming Nokia N81. Nokia will be launching an online music store on August 29th. The Finnish phonemaker could have a few extra surprises for us on that day.
Well, if you go to 070829.com, you’ll find what appears to be Nokia’s viral website set up specifically for that day. The strange animation depicts what appears to be portions of the 8GB Nokia N81 music phone. This “date as a domain” strategy is currently working wonders for Cloverfield, a secret monster movie being produced by J.J. Abrams (Lost).
Getting back to Nokia, their advertising campaign not only makes use of a viral website, they’re also buying Google ads that show an obscured image of the handset, complete with a countdown timer.