TWICE: Amazon.com has launched a dedicated HD micro site designed to explain and sell high-definition TV and related products to less tech-savvy consumers.
The micro site, called Amazon High-Def 101, serves as comprehensive knowledge base for HDTV and home theatre, while also presenting the e-tailer’s extensive assortment of HDTVs, movie players, game systems, PC options, accessories and movies.
Educational features include a library of articles, frequently asked questions and educational videos aimed at helping the average shopper configure their HD home entertainment experience.
The site also offers a dictionary of HD terminology that explains commonly used phrases and abbreviations, and serves as a forum for a community of home theater professionals who post weekly blog entries and participate in online discussions to help answer customer questions and provide direction.
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