Earth Times: A bright future lies ahead for Plasma HDTV according to a white paper co-authored by Ross Young, founder and President of DisplaySearch, a leading display industry research firm, and YS Chung, the firm’s Director of FPD Material and Technology Analyst.
The paper, which is now available at the Panasonic Document Library, cites a variety of factors including luminous efficacy (the relationship between brightness and power consumption), motion performance and cost advantages as top contributors of Plasma’s success.
“The most exciting advancement in Plasma TVs is occurring in luminous efficacy,” states Young in the paper. “As luminous efficacy improves, higher brightness can be achieved at the same power levels and lower power can be achieved at the same brightness levels. But the effects of higher luminous efficacy are not just limited to brightness and power. Improvements in luminous efficacy will have far reaching effects … in areas including power consumption, brightroom contrast, heat, reliability/lifetimes, and total costs. As a result, increases in luminous efficacy should dramatically boost the competitiveness of plasma TVs vs. competing TV technologies.”
“In addition, Plasma TVs have inherent advantages in motion performance which have been difficult to quantify until recently … ” according to the paper. “Plasma panels are known for their ability to reproduce fast-moving video images, resulting in smooth video images of sports and other action content. This ability is not a strength of LCD TVs … ” also cites the paper.