Myth Games: Total Blu-ray Disc movie sales across Europe have topped one million units, it was announced today by the Blu-ray Disc Association European Promotions Committee. Of the High Definition movie discs bought by consumers year-to-date in Europe, 73% were in the Blu-ray Disc format and 27% were HD DVD, according to sales data provided by Media Control Gfk International.*
The only High Definition packaged media universally supported by the film, music, gaming and computer industries, BD is the #1 selling High Definition packaged media. The one million sales figure relates to movies: if BD game disc production is added into the equation then total number of discs produced for sale in Europe already exceeds 21 million units. The so-called ‘PlayStation effect’ is important since it is creating major economies of scale and makes BD disc replication cost effective.
Blu-ray Disc movie sales experienced their highest weekly sales since the inception of the format, in week 44, topping 66,000 units. * This is due to the launch of new release titles such as 300, Spider-Man 3, Die Hard 4.0 and Pirates of the Caribbean: At World’s End releasing in some markets.