Garmin: deal with BMW for navigation systems

CNNMoney: Garmin International, a unit of Garmin, yesterday announced that Garmin will supply the BMW Group with the Garmin nuvi 360 as a customized portable navigation solution for the BMW 1 and 3 Series.

“This system has numerous customizations that make it unique to BMW such as the BMW logo on the navigation device’s exterior casing, BMW logo on the welcome screen, BMW dealer database and tailored mounting system,” said Roger Jollis, Garmin’s director of OEM & mobile marketing.

The BMW Navigation Portable system includes a customized mounting bracket that allows owners to mount the nuvi directly to the interior trim on the instrument panel, rather than to the windshield via a suction cup mount like traditional Garmin portable navigation systems. BMW’s mounting system was designed specifically for the 1 and 3 Series and is positioned for optimal use by the driver. The special bracket is powered by BMW’s onboard network and eliminates the need for exposed power cables. The mount charges the nuvi’s built-in battery so that the device may also be used outside of the car when navigating a city as a pedestrian.

This announcement marks Garmin’s second customized portable navigation system with the BMW AG family. Last year, MINI announced a specially configured retrofit mobile navigation system, also based on the Garmin nuvi 360, for use in any model in the MINI range.

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