TVPredictions: Consumer interest in Blu-ray players is growing while interest in HD DVD is flattening.
That’s according to a new study from the NPD Group, as reported by Video Business.
NPD notes that consumers’ desire to buy Blu-ray players has risen since Warner Bros. announced last month that it would endorse the high-def disc format. The decision has given Blu-ray a 5-2 advantage over HD DVD among major studios.
The research study found that 8.1 percent of consumers said they “intended” to buy a Blu-ray player, compared to 6.3 percent late last year.