NMA: The BBC iPlayer has streamed or downloaded more than 17m programmes in the seven weeks since its Christmas Day launch.
Figures from the BBC revealed that streams and downloads of its on-demand TV service had peaked at 500,000 a day and averaged 1.3m unique users a week….
… During January more than 2.2m people watched a programme on iPlayer, while 11m TV programmes were streamed or downloaded over the month.
The iPlayer has also helped to boost traffic to bbc.co.uk by 29% year on year.
The most popular programmes were ‘Torchwood’, ‘Ashes to Ashes’ and ‘Doctor Who’, along with the Six Nations England and Wales match.
The iPlayer is also having a positive effect for BBC audio programmes, which recorded 15.9m radio downloads during January, an increase on 13.4m in December.
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