The Auto Channel: Following a successful event last spring in Tucson, Arizona, Pioneer Electronics Inc. today announced the second annual Pioneer Sound Build-Off. Twenty-two of Pioneer’s Premier nationwide retailers, including the top five that participated in last year’s event as well as the People’s Choice winner, are being challenged to build the best sounding demo vehicle using select Premier-branded audio equipment.Participating dealers are given six weeks to install the provided audio system in their own demo vehicles and will then be evaluated based on International Auto Sound Challenge Association (IASCA) rules. The vehicles entered into the competition will converge at Pioneer’s Dealer Road Show held in San Diego on Saturday, April 19, 2008, where dealers will vie for cash prizes, bragging rights and the prestigious title of the 2008 Pioneer Sound Build-Off Champion.
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