Car Stereo to hold summit on consumer awareness

Twice: Five leading car stereo suppliers met yesterday, in what was termed an unprecedented spirit of cooperation, to plan an industry summit to raise consumer awareness about autosound.The summit, to be held in Dallas, July 16-17, was first suggested by Pioneer during International CES in January. Last week, Pioneer, Alpine, Kenwood, Clarion, and Directed met in person and by conference call to form a steering committee for the summit. The mission of the summit is to take action against a 30 percent drop in awareness for aftermarket car audio over the past five years.

Organizer of the meeting and the summit, Greg Sabatino, chairman of Sabatino Day Williamson Group, an advertising agency/seminar planning group, said the meeting was more than cooperative. “It amazed everybody. We had Pioneer and Alpine in the same room. The meeting went for an hour and 45 minutes without breaks. First, it’s very difficult to even get competitors like that together.”

He said only one subject was discussed, which was awareness. “Everyone acknowledged that hard research from more than one source has shown that awareness of the 12 volt aftermarket has dropped precipitously.” 

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