vnunet: Toshiba is working on an extension to the DVD format which will offer video quality comparable to that produced by Blu-ray and HD-DVD discs, according to Japanese media reports.
The company plans to begin selling a DVD player based on the new technology within six months, Japanese daily Yomiuri Shimbun reported yesterday citing unnamed sources at Toshiba.
The new enhanced DVD players will be sold at lower prices than Blu-ray players, according to the sources.
Toshiba ceded to the rival Blu-ray format in February 2008 after spending years developing its own HD-DVD next-generation video disc standard.
HD-DVD was backed by a consortium of companies including Microsoft and Intel, while Sony is the lead developer of Blu-ray.
The new DVD player will be backwards-compatible with standard DVD discs, according to the sources.