Brandweek: The collateral damage from Apple’s iPod and iPhone has extended into the car audio aftermarket category. Sales for in-dash units are down 21% for the first four months of the year, per the NPD Group, Port Washington, New York.
To try and tempt consumers to upgrade their car audio units, both Pioneer and JVC Mobile are launching new campaigns.
Pioneer will stray from car audio’s traditional 16-24 male target and attempt to lure older men and women into the fold with four print ads breaking in June.
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