Audioholics: There are two ways to look at a report filed by the Entertainment Merchant Association: somebody is really excited and optimistic about Blu-ray, or the fact that everyone already owns a DVD player means that it will still take 4 more years before consumers are buying into new technology at a rate that exceeds the replacement rate for set-top DVD players – presumably including existing and new game consoles which sport the embedded technology.
Either way you look at it, 2012 is not exactly a number that breathes life into the trudging road Blu-ray is undergoing to achieve market saturation.
The report states that nearly 9 million high-definition discs were sold in 2007. That’s a 1.6 percent marketshare, meaning people are currently 98.4 times more likely to buy a DVD over a Blu-ray disc.
Still, one would think DVDs can’t last forever. While there were 12,177 DVDs released in 2007, down from a peak of 13,950 in 2005, this may have something to do with a stalling economy rather than any sort of indication that the DVD is beginning to lose its luster.