PR-inside: www.companiesandmarkets.com has added a new report – The Future of TV – The evolving landscape of HDTV, IPTV and mobile TV.
Some key findings from this report:
• There has been a significant reduction in traditional media use since 2005, with the largest audience declines in TV, falling by 17% and national newspapers by 14%.
• The key driver of European digital TV uptake to 2010 is expected to be digital-to-terrestrial services. It will to drive uptake to 109m by the end of 2010, compared to 78m in the US.
• Digital cable will drive growth in the US by 2010, closely followed by digital satellite. Unlike Europe, digital terrestrial is not expected to be a significant digital TV plat form in the US.
• Asia-Pacific is expected to be the largest market for mobile TV subscriptions with around 76.3 million subscribers by 2012, representing a CAGR of 51.7%.
• A key reason for companies to invest in IPTV solutions is to increase the revenue they get from each subscriber. Providing a broader range of services to which custome rs can be cross-sold increases revenue potential.