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PC World: Sony will expand sales of its 11-inch OLED television to Europe in 2009, according to a Japanese press report.

Detailed launch plans for the TV, which went on sale in Japan in December 2007 and in the U.S. in January 2008, including its price are yet to be determined, the Nihon Keizai Shimbun reported in its Wednesday morning edition.

OLED is an emerging flat-panel display technology that uses an organic material in the pixels that emits its own light, so a backlight isn’t needed. That helps make the displays thinner and much less power-hungry.

Sony didn’t confirm the report but said the XEL-1 television has received a positive reception from consumers in Japan and so an expansion of sales into other markets is being considered.

Should Sony decide to launch the set in Europe the announcement could come as soon as the IFA trade show, which begins on Aug. 29 in Berlin and is Europe’s largest consumer electronics show.

oled tv Sony XEL 1

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