HDTV UK: British consumers still need educating in the ways of high definition, according to the latest research from LG. Many people still believe that if they have bought a high definition TV, that means the programmes they watch must be in HD, too.
Of course we know that’s not true, but LG is calling for the TV industry to step up to the challenge of educating and informing consumers about what HD is.
The industry probably hasn’t helped itself, with various manufacturers and broadcasters throwing around the terms “HD Ready”, “HD Ready (Full HD)” and “Full HD”. It means four out of five people don’t really understand what the terminology means, nor the differences.
One in four Brits believe that owning a TV displaying the HD Ready logo instantly makes all programmes high definition.