Rapid TVNews: The giant IFA consumer electronic show in Berlin (Aug 27-Sept 3) is Europe’s answer to the USA’s CES. This year’s event promises a keynote highlighting 3D.
One of the keynotes is from Andrea Ragnetti, EVP at Philips, and CEO of its Consumer Lifestyle division. Philips is showing its “3D on Blu-ray” device, which says Philips, “shows that its 2D-plus-Depth content format can be applied to Blu-ray thereby enabling a great 3D movie viewing experience on a variety of displays.”
Philips adds: “With the growing amount of 3D movies currently on theatre release, people now want to enjoy the 3D viewing experience in their homes as well. In order to bring high quality 3D content to the home, the 2D-plus-Depth format offers a solution that can be applied to Blu-ray. Subsequently, these discs can be enjoyed on both stereoscopic (special glasses needed) as well as auto-stereoscopic 3D displays, which do not require glasses.”