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Techradar.com: If this Kuro delivers half as much as it promises, it will be a very special set indeed. Pioneer’s latest flagship plasma carries the kind of specification that most other TVs would kill for, and turns them into a picture that, if first impressions are to be trusted, could reset the standard for flatscreen excellence.

The 50-inch panel packs a full HD resolution of 1920 x 1080 pixels and makes sure every one of them operates to its full potential with some of the most sophisticated hard and software we’ve ever seen.

The company’s own, much envied, Pure Cinema circuitry sits at the heart of everything and is joined by the Picture Detail Settings suite, plus a whole host of colour management and noise reduction technologies.

Perhaps more intriguing, though, is a clip-on light and colour sensor that monitors the ambient lighting conditions of your viewing environment and optimises the set’s output accordingly. A flexible and intuitive setup procedure enables you to use any combination of the aforementioned in conjunction with a snazzy and intuitive new operating system to ensure that the picture is tweaked to your precise requirements.

We were treated to a demo of the KRP-500A and we reckon the set is guaranteed to leave mouths agape when it hits stores this month. Ratatouille on Blu-ray looked absolutely amazing, with some of the most uncannily accurate colour reproduction we’d seen outside a cinema. And the blacks, as we’ve come to expect from the consistently excellent Kuro range, are awesome.

kuro Picture Detail Settings Pioneer KRP 500A Pure Cinema circuitry

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