MCV: Nintendo of America boss Reggie Fils-Aime has revealed that the company is producing 2.4 million new Wiis every month – a 33 per cent increase on last year’s frequency.
Speaking in an interview with the LA Times, Fils-Aime called the production cycle ‘unprecedented’.
“Nintendo has continually raised the production levels of the Wii hardware,” he revealed. “We’re now producing 2.4 million units a month worldwide. Last year, we made 1.6 million a month. So we’ve made a 33 per cent increase.
“One of our competitors projects they will sell 10 million consoles worldwide this year. For us, that’s three months of production. We’re producing an unprecedented level of hardware to try to meet demand.”
Fils-Aime added that Nintendo hadn’t felt “any negative impact” from the current global economic crisis.