HDTV UK: Cheap Blu-ray players will be difficult to find across Europe this Christmastime, potentially affecting sales and success of the format, according to the latest report from media analyst Screen Digest.
In the report the company wrote, “Hardware supply constraints earlier in the year meant that the anticipated European BD promotional campaigns had to be reined in. Rather ironically, the unexpectedly rapid withdrawal of rival format HD DVD from the market in early 2008 caused a problem for Blu-ray by stimulating retailer demand for BD players when a severe shortage of an essential component meant that manufacturing could not keep up.”
The report implies that the more expensive Blu-ray players will be available, presumably because they have lower demand over all.
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