Electricpig: No sooner has Sharp slagged off Blu-ray recorders than it’s sticking the knife into another bit of next gen HDTV tech, saying that OLED TVs are simply “not ready for prime time”. Sharp won’t be bringing out an OLED TV anytime soon, so what’s it going to concentrate on instead?
Sharp CEO Doug Koshima was on hand at CES in Las Vegas at the company’s keynote, where he was quizzed on the future of flatscreen HDTV. Koshima said that while OLED (organic light emitting diode) technology is interesting, it’s “not ready for prime time”.
Instead, Koshima says Sharp plans to concentrate on LED backlighting for LCD TVs, opening a brand new factory in Japan by 2010 to churn them all out, and while we were slightly disappointed by the news, he did unveil several brand sparkling new TVs to make up for it, including the world’s first TV with Blu-ray built in.