Home Cinema Choice: The consumer electronics industry and Hollywood must agree a delivery system standard for 3D before the technology has a chance of taking off as a consumer product. That’s the view of UK-based market analysts Futuresource.
Bill Foster, Futuresource’s senior technology consultant, also suggests that one of the key reasons Blu-ray won out against rival HD DVD was because studio executives were already looking down the road at releasing data-heavy titles in a 3D format: ‘Certain studios had their reasons for wanting Blu-ray (in the first place), because they were already thinking about 3D. But there has to be some technology standard.’ he says.
The research firm, more controversially, predicts that 3D technology which doesn’t require special glasses will supplant ‘spectacle-based’ 3D within a decade.