TechRadar: Britain is a nation of telly addicts, according to a new report by TV marketing body Thinkbox. The report, based on figures taken from research body Barb, says the average TV viewer in the UK clocked up a horrifying 26 hours’ worth of TV watching a week over the last year.
Using a mathematical equation that we sort of remember from our GCSE maths days, this figure equates to around 3.7 hours a day.
According to Thinkbox’s report, TV watching in the UK is at its highest ever, beating the heady heights of 2003: the year that previously held the most-TV-watched torch.
Thinkbox also found that online TV viewing was not cannibalising broadcast TV figures as first expected, with 78 per cent of people using IPTV as a means to catch up on shows missed on traditional broadcast telly.