HDTV UK: The British Video Association (BVA) has launched the new BlurayRevolution.co.uk web site which “aims to become the online Blu-ray authority”.
The new site is a collaborative venture between hardware manufacturers, film studios and distributors supporting the Blu-ray format, and will be used to raise public awareness of the benefits of Blu-ray, plus software and hardware news.
The BVA believes that one of the main factors stopping Blu-ray from going mainstream is a consumer misunderstanding of what hardware is required to view high definition content. The web site will contain interactive guides which explain how consumers can get the best out of their equipment and the importance of having an HD-ready TV, a Blu-ray player and a Blu-ray disc to obtain the highest-quality home entertainment possible.
Marketing Manager of the British Video Association, Hannah Conduct, said, “As Blu-ray is now the next generation format for hi-def home entertainment, we expect to see sales going from strength to strength in 2009.”