HD News: With the aim of producing consumer Blu-ray 3D Home Theatre products by 2010, Panasonic have opened an advanced authoring laboratory in Hollywood.
Based in Universal City the new 3D labs will work towards establishing a 3D Full HD (3D FHD) Blu-ray format and will carry out development work directly with Hollywood studios offering 3D title development services for 3D FHD Blu-ray titles.
As far as the consumer is concerned, Panasonic plan to develop a Plasma 3D Full HD home theater system (which it demonstrated in prototype form at CES 2009), a 3D-ready digital cinema projector (Theatrical Dolby 3-D system) with a 380-inch screen theater for 3D HD picture quality evaluation, and a 3-D ready MPEG-4 AVC High Profile encoder.
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