ABI Research: The approaching switchover to all-digital television broadcasting in the United States and other major countries will create an unprecedented opportunity for the mobile TV market, according to a new study from ABI Research.
While mobile broadcast TV was pioneered in Japan and South Korea, following the switchover traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services that are forecast to attract over 500 million viewers by 2013.
There’s an important distinction to draw between content streamed to mobile handsets over cellular networks, and free-to-air broadcasting to mobile devices equipped with mobile TV tuners. “Mobile TV users have yet to value the medium properly because it has not been validated as an independent product and service,” says senior analyst Jeff Orr.
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