T3: UK-based Apple owners have been putting the ‘i’ into iPhone, accessing the internet and email in far greater numbers than other smartphone users.
That’s according to market reseach company ComScore. According to figures collated in January, a massive 93 per cent of iPhone owners accessed mobile media, with 75 per cent using the handset for checking and sending email.
That’s apparently double the smartphone average. And it’s big news for news too, with 80 per cent of users catching up with world events via the Safari browser, four times the rate of other mobile users.
It’s not just the built-in software that’s being used either – over 50 per cent of users have downloaded apps for reading news and information on the handset, compared to just 22 per cent of other smartphone users. And 37 per cent of iPhone owners have downloaded games.
The comparitive figure on other phones is hardly worth mentioning. While these numbers are high, they’re certainly not surprising. A healthy data allowance and free Wi-Fi is certainly going to encourage users towards mobile media. And let’s be honest, is there an easier handset to use for web-friendly fun right now than the iPhone? We think not.