Electronista: The California Energy Commission has approved a new set of efficiency standards aimed at regulating televisions sold in the state, according to CNET News.
The rules apply to displays 58-inches or smaller, requiring retailers to stock TVs with 33 percent less energy consumption by 2011.
The terms increase once again for 2013, with mandatory reductions in consumption by an average of 49 percent.
The Commission claims the mandate will reduce electricity costs by up to $8.1 billion. The group also expects the rules to eliminate the need for building a natural gas power plant of 615 MW capacity.
The Consumer Electronics Association has opposed the bill, arguing that the regulations will effectively kill the plasma TV market in California.
The Commission, however, claims that CNET and Energy Star test data shows that plasma screens utilizing new phosphors with enhanced gas mixtures will be able to meet the 2011 and 2013 standards, especially if the technology is paired with automatic brightness control.