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Electronista: DVR maker TiVo and UK-based cable provider Virgin Media on Tuesday said they have agreed on a partnership that will see TiVo develop Virgin’s next-generation TV platform.

TiVo will use its expertise to create a custom interface for Virgin’s upcoming HD boxes. In return, Virgin will be the exclusive distributor of TiVo service and hardware in the UK.

Virgin Media uses a fibre optic network throughout the UK, which would offer high speeds when interacting with the video-on-demand service.

Thus far, TiVo is available in the US, Canada and Australia. TiVo will power Virgin’s DVR and non-DVR set-top boxes, with the first co-branded product expected to debut sometime in 2010.

TIVO virgin media

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