GPS Business News: In a new report, market research firm iSuppli expects the inclusion of GPS technology in cell phones to explode, reaching 79.9 percent of cell phones shipped in the fourth quarter of 2011 (amounting to 318.3 million units), against 187.8 million units or 56.1 percent in the first quarter of 2009.
GPS adoption driven by Smartphones
“The smart phone is the key product driving the technology industry today—and social networking services and applications spurred by GPS-related features are critical elements in the smart phone market today,” said Dr. Jagdish Rebello, director and principal analyst for iSuppli. “This is illustrated by Google Inc.’s decision to make turn-by-turn navigation, LBS and mobile ads the central features in its bid to take on Apple in the smart phone market, and make up the central pillars of its strategy to increasingly monetize mobile search.”
iSuppli also sees an increased penetration of embedded GPS in a range of consumer and compute electronic devices by 2014. For example, iSuppli estimates that 18 percent of laptops and 42 percent of portable handheld video game players will have embedded GPS in 2014.
Altogether, the boom in mobile handset navigation will benefit suppliers of GPS semiconductors such as Texas Instruments, Broadcom Corp., Infineon Technologies and CSR.