GPS Business News: According to a new report by market research firm IMS Research, the role of the vehicle manufacturer in car navigation is forecast to increase.
Jack Bergquist, automotive analyst at IMS, believes that Renault’s success with its TomTom system, offered as standard on some trim levels, has demonstrated there is a large market for low-cost navigation units fitted to B and C category cars.
Consequently, IMS Research has forecast that fixed navigation will win the most revenues in the segment in the coming years, soaring to over $9 billion by 2017. Jack Bergquist further comments “The rise in navigation systems will be driven in two ways: with vehicle manufacturers offering lower cost factory-fitted systems; and with the high end of the market being served by connected systems with advanced functionality, such as live traffic information, live map updates, and online points-of-interest (PoI) databases.”
IMS Research also forecasts that global sales of connected telematics head units will grow by 20% a year for the foreseeable future.