35+ Million Car Infotainment Systems to Ship in 2015

GPS Business News: A new report from market research firm In-Stat forecasts that over 35 million in-vehicle infotainment (IVI) systems are expected to ship in 2015 as automakers are starting to capitalize on the demand for the same dynamic multimedia experience in the car that consumers have become accustomed to in the home.

“Along with a rich multimedia experience, today’s drivers and passengers are also demanding constant connectivity in the car,” said Stephanie Ethier, Senior Analyst at In-Stat.

“The majority of automakers are embracing this demand for connectivity and forming strategic partnerships with technology and software companies to offer solutions that will enable consumers to access digital content in and out of the automobile via both wired and wireless options.”


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