02
Oct
2009
Techradar: One of the biggest criticisms of the new camcorder-equipped iPod nano is that the lens isn’t placed where you’d expect it to be.It’s not on the back at the top behind the LCD screen like a mobile phone or a Flip Video. It’s actually on the back, at the bottom behind the clickwheel.
The practical upshot of this is that if you hold the iPod nano like normal, with your thumb on the clickwheel, the rest of your hand ends up obscuring the camcorder sensor.
07
May
2009
NaviGadget: BMW has an ad campaign going on these days showing how you can endanger the lives of pedestrians trying to scribble something on a map using GPS.
On this next video for example for they tried for “unstoppable” but it more looks like “Un_toppdole”.
Apparently you can join in on the fun by Uploading your GPS drawing at http://gps.bmw-motorrad.com/.
09
May
2007
Teleclick: Soft drink maker, Pepsi, is using Bluetooth wireless technology in a major new billboard marketing campaign, targeted towards cell phone users.
Pepsi’s billboard advertisements have been placed in outdoor locations such as bus shelters and pay phone kiosks (…).
Passers by are encouraged to approach the billboards and download a viral video clip onto their cell phones, via a Bluetooth wireless connection.
04
May
2007
TWICE: LG has kicked off its new global integrated marketing campaign for “Full HD 1080p” flat-panel TVs, which will carry the “Don’t Just Watch It, Live It” tag line.
The company’s first fully integrated marketing campaign commences today in the United States and will extend through the Christmas selling season. The effort will also roll out to more than 70 countries over the next month, the company said.
LG Electronics will invest about $25 million in the United States and substantially more globally to highlight its 1080p LCD and plasma HDTVs.
Key elements of the campaign include a series of broadcast, print, outdoor and online advertisements in three creative concepts all featuring an LG Red Couch, which “serves as a symbol of the consumers’ all-encompassing high-definition viewing experience,” according to a statement announcing the effort.
04
Apr
2007
Next Generation: The Advertising Standards Authority (ASA), the British regulator for advertisements, sales promotions and direct marketing, has confirmed that an Xbox 360 ad has been withdrawn because it “could be seen to condone dangerous driving.” (…) Despite the fact that at various points throughout the ad text appears on screen delivering messages such as, “Dramatization. Professional stunt. Do not attempt,” it concludes with the tagline “Jump in. Xbox 360.” (…)
You can judge for yourself: watch the ad at YouTube.
13
Nov
2006
Smarthouse: Shot by LG to promote their new Hard Drive HDTV range the commercial was banned by both free to air and pay TV stations across Australia because it prompted consumers to “Snip” out TV commercials. To get the commercial to air, LG Australia had to lay down a new voice track that made no reference to removing commercials.
V Networks have banned an original LG “Tuna” commercial that told consumers how to eliminate TV commercials using a brand new plasma and LCD TV system that comes with a built in hard drive.
Instead LG has been forced to modify the commercial to remove all reference to fact that the new LG TV’s will allow consumers to remove instantly any TV commercials from up to 30 hours of recorded content.
The LG TV ad that consumers will see now includes the line: “And when you replay, you can skip straight back to the action.”
Originally the commercial that was shown to journalists at the launch of the new TV said “When you replay, you can skip the ads.”
All commercial TV stations in Australia including Nine, Seven Ten and pay TV station Foxtel banned the commercial following discussions among all of them.
The move does not stop LG running the original TV commercial online or having the commercial posted to a YouTube or other online video site.
LG’s marketing manager, Darren Goble told SmartHouse News that he hoped the TV stations did not ban the commercial. “We have a great product and yes it does remove TV commercials easily but so do several other devices”.
TV stations in Australia are desperate to stop the introduction of any technology that allows content to be recorded.
Recently Channel Nine owner PBL went to the extent of taking legal action against Australian Company Ice TV who has developed electronic program guide software that allows consumers to pre record TV programs onto DVD recorders, media centres and set top boxes and then remove the TV commercials.
PBL barristers in the NSW Federal Court have claimed that Ice TV are in breach of Australian copyright laws by identifying within the Ice TV software which TV programs are scheduled to go to air.