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Smarthouse: We were intrigued at first, but it turns out that Aussie company Arasor’s claims about Laser TV supplanting plasma TVs were a publicity stunt prior to them floating on the ASX stock exchange.  Serveral US technology organisations have now also said they intend to sue Arasor for over $17.9 million dollars, relating to alleged loss of future profits and breach of the Trade Practices Act.

Arasor claimed recently that they are working with several major CE manufacturers including Mitsubishi whose Laser TV screen they demonstrated at the Sydney launch, however, many CE Companies are struggling to recall Arasor or the Laser TV technology. 

Mitsubishi Australia claim that it was not invited to the Arasor Laser TV launch despite a Mitsubishi screen being used to demonstrate the Laser TV technology.

“The first we heard of the laser TV concept was when we read about it online in the Australian national media. One would have expected that the Managing Director of Mitsubishi would have been invited especially as the directors of Novalux and Arasor were in Australia announcing a TV breakthrough that involved Mitsubishi,” said Paul Caldarera, the national sales and marketing manager at Mitsubishi.

“We don’t know where they got the Mitsubishi screen from and no one in Mitsubishi seems to know anything about Laser TV,” he continued.

Arasor representatives when confronted with this claim did send us a copy of a Mitsubishi of North America press release that highlighted the inclusion of a Laser TV screen at a US event. It did not say that Mitsubishi would be manufacturing the Laser TV screen by 2007 as alleged by Arasor executives in Sydney.

Journalists attending the launch of the so called Laser TV were not allowed access to the inner workings of the demonstration Laser TV according to journalists who attended the event. 

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Engadget: Not that it should come as any surprise, but most manufacturers don’t give a shiznit ’bout those laser TVs. Yeah, despite all the blow-harding by Novalux’s C-levels about laser TVs supplanting plasmas, most big panel manufacturers have no plans to bring laser TV technology to market anytime soon. See, much of the laser TV hype is coming from Australia’s own Arasor — the company behind the optoelectronic chip central to the laser projection device — so the Sydney Morning Herald went ahead and contacted Fujitsu, Pioneer, Samsung and Philips to get the poop. Just like we expected, none of them have any immediate plans to incorporate laser TV into their product lines, having already made significant investments in plasma and LCD.

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News.com.au: Two companies have unveiled what they claimed to be the world’s first laser television in Sydney, with a pitch that it would be half the price, twice as good, and use a quarter of the electricity of conventional plasma and LCD TVs.

It’s being hailed by its developers, Australian company Arasor International and its US partner Novalux, as the next revolution in visual technology – a laser television that will make plasma screens obsolete.

Arasor produces the unique optoelectronic chip central to the laser projection device being developed by Silicon Valley-based Novalux, which is being used by a number of television manufacturers.

And when displayed beside a conventional 50-inch plasma TV, journalists report that the Mitsubishi-built prototype does appear brighter and clearer than the plasma.

With a worldwide launch date scheduled for Christmas 2007, under recognisable brands like Mitsubishi and Samsung, Novalux chief executive Jean-Michel Pelaprat is so bold as to predict the death of plasma.

“If you look at any screen today, the colour content is roughly about 30-35 per cent of what the eye can see,” he said.

“But for the very first time with a laser TV we’ll be able to see 90 per cent of what the eye can see.

“All of a sudden what you see is a lifelike image on display.”

Combine that with energy efficiency, price advantage and the fact that the laser TVs will be half the weight and depth of plasma TVS, and Mr Pelaprat says “plasma is now something of the past”.

Mr Pelaprat predicted LCD TVs would come to dominate the market below 40 inches, and laser television the market above that screen size, displacing plasma.

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