HDTV UK: The Blu-ray Disc Association continues to tell us that the Blu-ray Disc format is doing well in Europe, despite the current economic situation.
Chairman of the BDA European Promotions Committee, Frank Simonis, said that there had been “strong and solid growth” in every national territory.
“What we have learned from this meeting is that market conditions vary country by country in Europe – our markets reflect the nature and character of each country – however Blu-ray is just as appealing to consumers in Scandinavia, as it is in France, UK and Italy,” he said.
Meanwhile, spokesman for Futuresource Consulting, Jim Bottoms, gave an upbeat presentation about the speed of Blu-ray adoption. Though he acknowledged that Europe lags the US by around six months, due in part to the delayed launch of the PS3 here, he said that the continued growth in the high definition TV sector would lead to a natural market for Blu-ray.
Bottoms: “By 2010, almost half the screens shipped in Europe will be 1080p.”