08
Sep
2008
Broadbandtvnews.com: In a short space of time the digital video recorder has become the second most essential household technology item, beaten only by the mobile phone.
Seven out of ten owners say they cannot live without a DVR (often referred to as the PVR and occasionally DTR), according to the NDS DVR Report.
The survey carried out on behalf of the technology company by Consumer Analysis Group interviewed 1,012 people aged 18-70 years old who have a DVR at home.
Consumers were interviewed in the UK (256), US (252), Italy (251) and Australia (253); all markets where the NDS XTV technology has been deployed.
Nigel Smith, chief marketing officer, NDS: “The survey results show just how fast the DVR has become an indispensable part of people’s lives in the UK, US, Italy and Australia. It’s one of those technologies that, once tried, has you wondering how you coped before.”