MarketWatch: As global economic conditions deteriorated during Q4’08, consumer demand for discretionary purchases suffered, including flat panel TVs. According to the latest findings from the DisplaySearch Quarterly Global TV Shipment and Forecast Report, global TV shipments fell more than 5% Y/Y in Q4’08 to 57.7M units from more than 60M units a year earlier.
Total TV revenues fell even more, declining by 7% to just over $30 billion (€24 billion) despite flat panel technologies picking up more than 10% unit share. Combined flat panel TV revenues posted the first annual decline in a given quarter, falling 3% Y/Y despite 17% growth in unit volume with falling prices affecting revenues.
The 1080p share of global TV shipments exceeded 20% of units for the first time, and a new metric available from DisplaySearch in TV tracking shows that more than 10% of LCD TV sets shipped were equipped with 120 Hz+ frame rates.
China remained the largest market for TVs on a unit basis, accounting for just over 19% of units, followed by Western Europe and North America at just less than 19%.