PC World: Movie studios and technology companies have joined together to push for digital video that isn’t tied to specific devices but plays across multiple platforms. The Digital Entertainment Content Ecosystem (DECE) aims to make it easier for consumers to use digital video with a host of devices from different manufacturers.
With the use of Digital Rights Management technology, a file purchased from any vendor would theoretically be playable on any device–as long as that device was built by a member of the consortium. In addition, consumers would have the ability to store their files online and stream them to a device from any location.
The DECE counts among its numbers all of the major movie studios–with the exception of Walt Disney –and a host of popular equipment manufacturers–with the exception of Apple.
The omission of Apple is significant. The company’s iTunes Store is the U.S.’s leading music retailer. While Apple’s efforts to sell digital video haven’t matched its success in digital music, the iTunes Store remains a prominent source of legitimate digital video downloads.
Other movers and shakers in the technology industry–including Microsoft, Toshiba, Intel, and Hewlett-Packard–are involved the DECE.