Tag: eco-tv

Sharp unveil new Eco-Friendly AQUOS LCDs in Japan

Akihabara News: Here are the New AQUOS A Line-up, a series of 3 LCDs TV with a 40”, 42” and 52” LCD Full HD Panel (15000:1 contrast ratio and a brightness of 450cd/m2).

While this TVs are “fully loaded” (HDMI, 120Hz…), Sharp’s goal on this series was to drastically reduce their power consumption with an improved Backlight and overall power consumption system capable to bring to 175kWh/Year for the 52”, 145kWh/Year for the 46”, and only 120kWh/Year for the 40” model.

Prices are to be expected around 200 000 yen (€1535) for the 40”, 260 000 yen (€1995) for the 46” and 390 000 yen (€3990) for the 52”.

Sharp Eco-Aquos

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The eco-friendly TV

Time: Most people use their eyes to judge the best flat-screen televisions. Michiyuki Sugino, deputy general manager of audiovisual systems for Sharp, says people should also use their hands.

Touch an ordinary set and you’ll feel the heat given off by electronic components at work. This warmth is energy that is being wasted, Sugino says, and for consumers, hot spots mean higher electric bills.

But lay your hands on one of Sharp’s new 32-in. D Series Aquos TVs: “The biggest surprise for consumers is when they touch the TV front and back,” says Sugino. “It’s cool. They can feel the difference.”

But will they care? Japan’s leading consumer-electronics companies sure hope so. The global recession is weakening demand for LCD and plasma TVs. This means Sharp, Panasonic and Sony are desperate to defend their market shares and are racing to come up with features to distinguish their products from those of their competitors.

The marketing catchphrase in Japan is now “eco-TV”: flat-screen sets that, like the new Sharp Aquos, are environmentally friendlier because they use less energy and cost less to run. “[Eco-functions] are a premium that consumers will pay for,” says Emi Nagahara, a product planner for Sony’s TV business group.

“It will be a standard” for all LCD TVs, she predicts. (See Japan’s greatest designs.) Using a variety of technological tweaks, manufacturers are achieving substantial power savings with no sacrifice in performance and picture quality.

Sony, which entered the eco-TV market last summer, developed a more efficient backlight for its new Bravia VE5 series that uses nearly 40% less energy than conventional LCD TVs. Further gains are made through additional features, including a sensor that halves the energy the TV uses by turning off the screen when no motion is detected nearby. The sets are also equipped with a light sensor that adjusts the backlight to ambient room light and with an energy-saving switch that cuts all power to the set as if it were unplugged. (Even when turned off, conventional sets waste small amounts of electricity if left plugged in.)

Other manufacturers are launching green TVs of their own. This month, Panasonic — the No. 1 maker of plasma TVs, with a 40% share of that market worldwide — started selling in Japan its 42-in. Viera V series plasma set, which uses 48% less power than the product line’s previous generation. On Feb. 20, Sharp launched its Aquos D Series in Japan, which uses 45% less energy than last year’s model. Cool to the touch, this model has improved power-saving components, including a modified backlight.

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