Anything But iPod: Hasbro and Creative have joined to create a line of digital audio players for the Playskool line of toys for tots. Plans are to integrate digital music into various Playskool toys starting with some sort of tune playing mobile. The product is aimed at Generation X and Y’ers that will be able to customize the music played by downloading songs from the internet. Hasbro has looked to Creative to find a way to protect content and legally download rhymes and lullabies.
The new line will drop September 1st.